I'm Kshitij Choudhary, a Design Engineer focused on Web, Branding, and Product for the last 12 years.

Since the beginning, I've been passionate with learning and refining the craft — exploring different styles, techniques, and ways to apply them depending on what each brand actually needs.

I'm from Udaipur, India and moved to Bali, Indonesia about 6 years ago.

Now I'm building Wknd Studio — a Design Studio focused on helping brands create work that feels more artistic, human, and intentional.

I like to start with little context, I look at your brand through the user's eyes first, then from the inside out, focusing on understanding the product, the audience, and the real problem behind the brief.

From there, I help define the direction and bring ideas, not just to make things look better, but to make them work better.

I like to work closely with different departments to align on goals — my role is not just execution, it's bringing clarity, perspective, and elevating the outcome.

I don't follow trends blindly, I use them when they make sense. My goal is always to create something distinctive, something people actually remember.

Every project, no matter the size, deserves the same level of care — something that feels thoughtful, well-crafted, and built to last.

And yes, I believe humor is a design tool.