Adtrace AI (acq. 2025)

Adtrace (0-1):

I led design and strategy at AdTrace recently and helped grow the business from 8K MRR Aug '22 to over 90K MRR in Aug '23.

• I helped shape the product from just a simple pixel code adding plugin to full fletched data attribution, tracking and analytics platform for E-Commerce businesses.
• I built various tools and did SEO to get high quality leads to our Marketing website
• Last contribution I had was an upsell strategy that converted about 590 new customers every month from Free plan to Tier 1 plan, adding almost 10K MRR over a period of 14 days just after the launch of the strategy/feature. We plugged this in both onboarding and directly into the product.

Adtrace